A while back we asked our customers what product they would like to see join the Sönd skincare range? Almost a third answered that they struggle to find a cleanser that would be gentle and calming on their sensitive skin.
So you asked, and we listened. This month our NEW Sönd Gentle Daily Cleanser joined our skincare range and we couldn't be more excited!
Our aim was to create a cleanser that would suit ALL skin types, even the most sensitive skins out there. After months of testing we settled on creamy texture with a wonderful calming smell, that would help you wash away the daily grime without stripping away skin's essential moisture, so we wanted to tell you a bit more about it.
Ingredients we chose
We chose natural and organic ingredients to create a gentle cleansing cream to suit all skin types, but particular the most sensitive skins out there. Some of the key ingredients in our Sönd Gentle Daily Cleanser include:
- Shea Butter
Shea butter helps lift off impurities without stripping away your skin’s essential moisture. The abundance of fatty acids (sometimes collectively known as vitamin F) and high content of antioxidant vitamins A and E has made it one of the most effective ingredients in skincare. It’s quickly absorbed, non-irritant (so can be good for inflammatory skin problems such as rosacea and acne) and doesn’t clog pores.
- Cocoa Butter
Cocoa butter is known for it’s high level of antioxidants, that helps reduce signs of ageing, as well as protects skin from environmental, internal, and external forces that can cause irritation or damage to the skin. The rich blend of fatty acids and antioxidants in cocoa butter make it an ideal choice for people who want to reduce inflammation of the skin.
- Chamomile Flower Oil
Extracts of chamomile flower oil are known for it’s anti-bacterial and anti-inflammatory properties, making it perfect for those with the most sensitive skins.
- Marigold (Calendula)
Marigold, or more commonly known as Calendula, has been used medicinally for centuries, including for treatment of eczema, dermatitis, allergies and sunburn. Marigold is a natural antiseptic and an anti-inflammatory. When combined with shea butter it is perfect for those with dry, flaking or rash-prone skin, as it improves skin hydration and firmness.
The purpose of a cleanser
If we could give one and only advice on skincare it would be - don't forget to cleanse!
Cleansing is one of the most important steps of a skincare routine. Water is often not enough to clean away the daily grime from your face. Using a gentle cleanser in your evening routine will help wash away the impurities and let your skin heal and breathe overnight, rather than being clogged up by dirt and makeup. Our new cleanser helps gently remove makeup, without excessive rubbing, and leaves your skin feeling clean and ready to apply other products and to make them more effective.
Additionally, we want to break the taboo of your evening skincare routine being a burden. Why not treat it differently? Think of it as a moment you can take for yourself in the end of the day, cleansing away the day and taking a few deep breaths can almost have a therapeutic effect and can often be compared to the feeling of putting comfy slippers on after wearing heels all day:)
How to use it for best results
To use the cleanser just simply massage a few drops on to your damp face with circular motion, helping it dissolve makeup and lift any daily grime. Then wash the cleanser off with warm water.
For a deeper and more thorough cleanse, rinse a soft cloth or a cotton pad in warm water, squeeze and then use it to gently wipe away the cleanser.
We hope you love our Sönd Gentle Daily Cleanser as much as we do, and we can't wait to hear what you think! :) #cleanseandcalm