The skin on our faces has different needs to the skin on our hands. It needs something more targeted to our specific skin type too. Hand creams tend to cater for all hands (although some are more geared towards very dry skin).
Moisturisers developed for use on the face tend to be more specific. For example, we might need a different facial moisturiser if our skin was oily to if our skin was very dry.
The word ‘cosmeceutical’ is a relatively new word, made up of two words. Cosmeceuticals are a blend of the best bits of cosmetics and pharmaceutical topical drugs meant to benefit the skin. So, think of a foundation or a tinted moisturiser, with added ultra hydrating hyaluronic acid or exfoliating salicylic acid. Or a lipstick with added antioxidants to help support healthy, smooth lips.