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radically different, 

beautifully simple, 

dramatically effective.

Sönd's products are basic (as opposed to acidic, just to be clear). Their unique salt compounds work with your deepest skin cells to boost hydration, support regeneration and provide essential trace nutrients. The incredible healing powers of salts have been understood for aeons – ancient wisdom that's more essential than ever today.

The Sönd Team

The Optimal pH For Skin

The pH scale explains how acidic (or not) a substance is, from 1 (the highest level of acidity) through 7 (neutral) to 14 (the highest level of alkalinity). Our alkaline products have a pH level of 7.3 – the optimal pH for supporting the deeper layers of skin. 

The Sönd Team

99% of The Skin is Alkaline

The deeper you go, the higher the pH levels – and it's in these deeper layers that all the skin's most essential processes occur. Our products concentrate on creating an optimal alkaline environment within these layers, and the vital connective tissue underneath, that:

The Sönd Team

The Alkaline Benefits

Benefits of following the alkaline approach include:

  • Keeps skin well hydrated

  • Promotes the body's normal pH for optimal cell function

  • Boosts your skin's natural defences

  • Strengthens the connective tissue that keeps skin supple

Alkaline vs Acidic

The 'acid mantle' ordinary skincare brands talk about refers to the very outermost layer of mostly dead skin cells – ignoring the living and emerging cells below. That's the radical Sönd difference, and it's how we get our radical results. 


(This is the straightforward version, but if you'd like to go deep on the science, head over here.)

A Simple Routine

We keep things simple. Instead of infinite product options, just five versatile, powerfully gentle products that work for all skin types – especially the stressed kind. Instead of products that battle with your skin's natural processes, just formulations that support your skin's regeneration.


Step 1: Cleanse gently but thoroughly. 

Step 2: Boost your skin's natural barrier. 

Step 3: Add all-day hydration. 

Step 4: Nourish your skin's regenerative powers. 

Step 5: Support your skin from the inside.

Gentle & Effective

Our products are gentle enough to be suitable for any skin, but skin that's flaring up – acne, rosacea, psoriasis or eczema, for instance – will particularly benefit (and we've got the results to prove it).

The Sönd Team