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Radically different,  beautifully simple, 

dramatically effective.

The Sönd Team

For skin that's flaring up – acne, rosacea, psoriasis or eczema – our products get radical results (they work wonders on any other skin type, too).

Non-conforming skin is no fun. Trying to find products that (a) work, (b) aren't going to brutal-ise your skin with dubious ingredients, and (c) tackle the root cause is even less fun. So we set out to make clean, gentle, powerful products that work, so that you can get on with the things that are fun. Like admiring your newly happy skin.

Rebalance your skin

Like any part of your body, skin can go rogue sometimes. From wear-and-tear to acne flare-ups, Sönd gets it back on track.

Skin isn't good or bad – different skin just has different needs. All skin needs some of the same stuff (cleanliness, hydration, nutrition...), but skin that's unbalanced, sensitive or reactive needs extra support to regain its equilibrium – enter Sönd. 


We're not anti-ageing, anti-blemish or anti-anything – just pro-happy skin. So whether your skin's elasticity is changing, you're prone to flushing or you've got some cystic acne you just can't shift, our products will go deep to help create healthy conditions in which your happiest skin can emerge.



The power of alkalinity

Our products work within your skin's deepest cellular layers to support healing and regeneration. At this level, skin is naturally alkaline – so Sönd's products are too.

Sönd's products are basic (as opposed to acidic, just to be clear). Their unique salt compounds work with your deepest skin cells to:

  • Keep skin well hydrated 
  • Promote the body's normal pH for optimal cell function 
  • Boost your skin's natural defences 
  • Strengthen the connective tissue that keeps skin supple

The incredible healing powers of salts have been understood for aeons – ancient wisdom that's more essential than ever today. 


The pH scale explains how acidic (or not) a substance is, from 1 (the highest level of acidity) through 7 (neutral) to 14 (the highest level of alkalinity). Our alkaline products have a pH level of 7.3 – the optimal pH for supporting the deeper layers of skin.

Going deep to get results

The deeper you go, the higher the pH levels – and it's in these deeper layers that all the skin's most essential processes occur. Our products concentrate on creating an optimal alkaline envi-ronment within these layers, and the vital connective tissue underneath.

Basically (if you'll excuse the pun), for skin cells to be healthy, they need an alkaline environ-ment. The 'acid mantle' ordinary skincare brands talk about refers to the very outermost layer of mostly dead skin cells – ignoring the living and emerging cells below. That's the radical Sönd difference, and it's how we get our radical results. (This is the straightforward version, but if you'd like to go deep on the science, head over here.)


Five steps to de-stressed skin

We keep things simple. Instead of infinite product options, just five versatile, powerfully gentle products that will give you skin you're happy to be in, and show off.

Instead of products that battle with your skin's natural processes, the Sönd system just consists of formulations that support your skin's regeneration.

Step 1: 

Cleanse gently but thoroughly. 

Step 2: 

Boost your skin's natural barrier. 

Step 3: 

Add all-day hydration. 

Step 4: 

Nourish your skin's regenerative powers. 

Step 5: 

Support your skin from the inside.