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Serum details

Sometimes, simply cleansing and moisturising our skin isn't enough. We need extra nutrients that can penetrate deep into the layers of the skin, delivering beneficial nutrients and fixing certain skin issues. So we developed our Deep Hydration Serum to do just that. Formulated with natural plant extracts and alkalising silica salts, it helps to plump, smooth and brighten the skin.

We’ve added plant based oils such as moringa oil and olive leaf oil, that hydrate the skin and protect it from free radical damage and skin ageing. It glides on smoothly, helping to create a perfect base for makeup and won’t irritate the skin or block the pores. Leaving you with happy, hydrated and healthy skin.

Serum for dry skin

Having dry skin means having skin that feels tight and in need of a drink. It might even appear flakey and scaly. Our soothing face serum contains hydrating plant oils and sodium hyaluronate that deeply penetrate the skin, helping to draw moisture in and keep it there. Non pore blocking, it hydrates and protects the skin whilst helping to minimise fine lines and wrinkles.

Serum for eczema

Skin that’s prone to eczema can also be prone to becoming even more red and inflamed from using certain skin care products. Our soothing face serum contains alkalising silica salts and natural botanicals that penetrate deep into the lower layers of the skin. It hydrates and nourishes, helping to tackle the root cause of eczema, even in the most sensitive of skin types.

Serum for oily skin

Oily skin needs special care. It needs to be kept hydrated whilst at the same time it will benefit from not being overloaded with oils. Our face serum contains only natural, plant derived oils that gently hydrate without overloading the skin or blocking the pores. Our gentle blend of olive leaf, pomegranate flower and moringa extract support the needs of the skin whilst our alkalising silica salts nourishes from deep within the skin.

Serum for acne

Having acne prone skin means that you need to be careful about what you put on your skin. Our face serum is specifically designed to be used by those with acne. It contains alkalising silica salts that help to tackle the causes of acne deep within the layers of skin and natural plant based oils and extracts that support, nourish and calm the redness, irritation and inflammation caused by acne.

Serum for psoriasis

Our nourishing face serum is ideal if you have psoriasis. Caring for your skin can be hard, and certain products can cause flare ups and irritation. With only natural, plant based ingredients including extracts of pomegranate flower and olive leaf, along with our unique silica salt complex, our face serum respects the needs of your skin. It hydrates, nourishes, calms and soothes, leaving your skin happier and healthier.

Serum for rosacea

Having rosacea means that you need skin care that respects the needs of your skin, to help manage redness, inflammation and irritation. Our face serum contains a unique silica salt complex and ingredients that help to deliver it deep into the lower layers of the skin. It helps to tackle the causes of rosacea whilst natural botanicals such as olive leaf and pomegranate flower extracts nourish, support and smooth.

Serum for combination skin

Caring for combination skin can be tricky. Getting the balance right to care for oiliness and dryness is a challenge but our face serum has been developed to suit all skin types from oily to dry and sensitive to acne prone, so it’s ideal for combination skin. With nourishing natural, plant based oils and extracts, it smooths, soothes, calms and nourishes the skin leaving it happy and healthy.

Frequently asked questions:

What is serum?

A face serum is a concentrated facial product designed to boost the skin and deliver beneficial nutrients. Because they’re so concentrated, they’re best used more sparingly than a moisturiser.

What does serum do?

Face serums penetrate deeper into the skin than a moisturiser (which tends to sit on the skin and only reach the upper layers). Different serums do different things, but they generally help to increase hydration, manage acne breakouts, calm irritation or prevent or slow down the visible signs of ageing.

How to use serum?

Face serums are best used after cleansing and before moisturising. Once you’ve thoroughly cleansed your skin using a cream cleanser such as our Clean Slate Cream Cleanser, pat your skin dry. Once dry, apply your face serum and wait until dry before applying your day cream. Since face serums help to protect the skin against environmental damage, they’re best used during the day rather than at night.

How to apply serum?

Face serums such as ours are best applied to dry skin. Use a coffee bean sized amount and using clean, dry fingers, gently pat the serum into your skin or use gentle circular motions. Make sure you cover your entire face (minus the eye area), jawline, neck and decolletage.

Should I use serum before moisturiser?

Yes, face serums are designed to be applied to the skin after cleansing and before using a moisturiser.

What serum should I use?

As with any skin care, the right serum for you is one that respects the needs of your skin and doesn't cause it to react with irritation, redness, inflammation, breakouts or sensitivities. Sometimes this is a case of trial and error to find the right one for you. It’s best to give it at least one month, preferably three, to see if a face serum works for you. The entire Sönd skin care range has been developed with sensitive, stressed out, oily, dry or acne prone skin in mind, and therefore our face serum could well be the best one for you.

How to use hyaluronic acid serum?

A hyaluronic acid serum can be used in the same way as any serum and should be applied sparingly to clean skin before using a moisturiser.



Aqua, otherwise known as purified water, helps all of the ingredients in our face serum dissolve and stay mixed together to create its texture and consistency.

Pentylene Glycol

Pentylene glycol helps the oil and water based ingredients in our face serum mix together without separating. It’s produced as a natural by-product of the sugarcane industry and gives our serum a thick, easy to apply consistency.

Helianthus Annuus (Sunflower) Seed Oil

More commonly known as sunflower seed oil, helianthus annuus (sunflower) seed oil is an emulsifier. This means that it helps the water based ingredients in our face serum bind with the oil based ingredients so that they don’t separate and cause the serum to split. Rich in omega 6 fatty acids, it helps to calm irritated skin and hydrate and smooth dryness.

Cetearyl Alcohol

Cetearyl alcohol is a type of fatty alcohol that acts as an emulsifier in our face serum. It helps the oil based and water based ingredients mix without separating, improving the texture of our serum.

Glyceryl Stearate Citrate

Glyceryl stearate citrate is an emulsifier that helps the water and oil based ingredients in our face serum mix together without splitting. It’s derived from plant based sources and also acts as an emollient, helping to smooth and soften the skin.

Sodium Bicarbonate

Sodium bicarbonate is more commonly known as baking soda. We use it very sparingly in our face serum to keep the pH stable. At the levels we use it, it’s perfectly safe for use on even sensitive skin.

Saccharide Isomerate

Derived from sugar, saccharide isomerate is a natural, gentle and safe skin hydrator that’s suitable for sensitive skin. It works by binding to the skin cells and promoting the synthesis of hyaluronic acid, that hydrates the skin.


A naturally occurring substance, silica is derived from sandstone, granite and clay and is responsible for the alkalising effect of our serum. It nourishes and supports the skin and also helps the skin absorb all of the other beneficial ingredients in our face serum.

Magnesium Chloride

A naturally occurring substance, the magnesium chloride in our face serum helps to keep its texture spreadable so that it’s easier to apply.

Potassium Citrate

Potassium citrate is a preservative that derives from citric acid found naturally in citrus fruits. Preservatives help to extend the shelf life of our face serum, meaning that it will last longer on your bathroom shelf.

Calcium Citrate

Similarly to potassium citrate, calcium citrate is derived from the citric acid naturally found in citrus fruits and acts as preservative in our face serum. These kinds of preservatives are a more gentle alternative to harsh parabens.

Sodium Hyaluronate

With a smaller molecular size than hyaluronic acid, sodium hyaluronate can penetrate deep into the lower layers of the skin. Derived from plant based hyaluronic acid, sodium hyaluronate is a humectant that draws water from the atmosphere into the skin and holds it there, helping to increase hydration.

Moringa Oleifera Leaf Extract

More commonly known as moringa, moringa oleifera leaf extract is derived from the moringa tree native to north west India. Moringa helps to heal the skin after sun exposure and also hydrates the skin and helps to reduce irritation, inflammation, redness and itching. It also helps to reduce the appearance of fine lines and wrinkles.

Olea Europaea (Olive) Leaf Extract

Olea Europaea (Olive) Leaf Extract is derived from the leaves of the olive tree and is rich in antioxidants that protect the skin from harmful free radical damage and ageing. It also helps to hydrate, moisturise and nourish even the most sensitive of skins and won’t block the pores or cause irritation.

Punica Granatum Flower Extract

Punica Granatum Flower Extract is derived from the flowers that grow on the pomegranate tree. Rich in free radical neutralising antioxidants, it calms the skin and reduces irritation and inflammation. Pomegranate flower extract also helps to minimise the appearance of fine lines and wrinkles.


Our face serum contains plant derived glycerin rather than animal derived and has excellent skin hydrating properties. Glycerin is a type of humectant that draws moisture from the surrounding air into the skin where it locks it in, hydrating and smoothing.


The plant (not animal) derived squalane in our face serum hydrates the skin. Squalane is an emollient that helps to trap moisture in the spaces between the skin cells, ensuring that the skin stays moisturised. Derived from sugarcane and rice bran, it promotes smooth, soft skin without causing oiliness or greasiness.


More commonly known as vitamin E, tocopherol is an antioxidant vitamin. It helps to neutralise free radicals that if left alone, can damage the skin cells causing redness, inflammation and irritation.


Maltodextrin helps the ingredients in our face serum mix together without splitting or causing our serum to spoil. It’s derived from starchy plants such as corn, potatoes and rice and also helps to soften the skin.

Sodium Stearoyl Glutamate

Derived from plant based fatty acids and amino acids, sodium stearoyl glutamate is an emulsifying agent. This means that it helps the oil based ingredients and water based ingredients in our face serum mix so that it doesn’t split and become unusable.

Xanthan Gum

Xanthan gum is a natural by-product released by bacterial fermentation and is safe to use on even sensitive skin. It’s a natural thickening agent that gives our face serum a creamy texture and allows it to spread evenly across the face.

Citric Acid

Citric acid is derived from citrus fruits and is a type of alpha hydroxy acid, or AHA. It gently exfoliates away the uppermost layers of skin helping to promote clear, bright and healthy skin.

Sodium Ascorbyl Phosphate

A derivative of vitamin C, sodium ascorbyl phosphate is an antioxidant. Antioxidants help to neutralise free radicals, harmful molecules that can cause skin damage and skin ageing. It also helps to promote the production of collagen and even out the skin tone.

Sodium Citrate

Derived from the citric acid found naturally in citrus fruits, sodium citrate helps to promote a longer shelf life in our face serum by acting as a gentle preservative. It also has antioxidant properties that helps to keep the skin healthy.


Used in low concentrations, the alcohol in our face serum helps to deliver the beneficial ingredients deeper into the layers of skin. It also helps to keep the texture of our serum lightweight and easy to apply all over the face.

Parfum (Fragrance)

We use natural, plant based parfums to give our face serum a gentle, delicate fragrance.

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