A holistic approach to skincare
Championing a vision of beauty that's more than skin-deep – that's the Sönd way.
Your skin is your body's largest organ, and just as the way you live your life influences your internal organs, it affects your skin's cellular health, too. That's not to say misbehaving skin is your fault - genes and hormones have a massive role to play, too.
But healthy skin is about more than just slathering on products – even ours – and hoping for the best. It's about creating a healthy environment in which your skin cells – and all other cells – can flourish, even if you have one of the many eczema types of skin.
From the inside, that means supporting your body with good nutrition, staying well-hydrated, and boosting circulation by getting your heart rate up (using your personal weapon of choice...). Keeping cortisol, the 'stress hormone', down, is also key. Creating rapid ageing of cells, it's the enemy of bouncy, happy, normal skin, so reducing or managing sources of life stress will have a hugely beneficial effect, too. We've got lots to say about face-saving skincare that doesn't come in a bottle (even lovely ones like ours) in our journal.
Skin isn't good or bad – different skin just has different needs. All skin needs some of the same stuff (cleanliness, hydration, nutrition...), but skin that's unbalanced, sensitive or reactive needs extra support to regain its equilibrium.
See our skin overview page and our guides to different skin types below.
Our skin is built from the inside out and is dependent on being supplied the required nutrition in order to be able to produce healthy skin cells on a daily basis. While we can’t stop the ageing process, we can slow it down by giving the body the nutrients it needs.
Imagine a life where you could control how your body and skin behaves, and you could have any skin you like. We might not be able to change our skin just by thinking about it but we are able to impact its health through the decisions and actions we take. The actions we take affect everything from hormone balance, blood pressure and probiotic balance all of which have an impact on our skin. How sleep affects our skin is another lifestyle consideration.
There are many different opinions and suggestions for skin care, and if you follow beauty bloggers or Instagrammers you will be even more aware of this. The arsenal of skincare products out there can be intimidating and slightly overwhelming.
Don’t let the overload of options discourage you from finding the perfect fit for you, as everybody's skin is different and what works for you won't necessarily work for someone else. We have advice on everything from thebest cream for psoriasis to how diet affects the skin.